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Latinos who own a Bible

About Barna: Hispanics

Hispanics represent nearly one out of every six adults in the U.S. today and demographic projections show this segment is likely to grow in the coming decades. By 2050, it’s predicted there will be no ethnic or racial majority in the U.S. and Hispanics will make up at least one-quarter of the population.

With these shifting demographics in mind, Barna Group is launching Barna: Hispanics. In the coming decades, the values, beliefs, behaviors and worldview of Hispanics will increasingly affect the fabric of American life. Understanding the Hispanic audience and their impact is important for anyone interested in understanding the times and carefully engaging with cultural, sociological and spiritual trends. Research conducted by Barna: Hispanics will seek to provide ongoing snapshots of today’s Hispanic American audience and the real-life issues they are facing. This research will be accessible at this new website,

Barna: Hispanics is launching with the help of three partners: the American Bible Society, OneHope, and the National Hispanic Christian Leadership Conference.

Hispanic America Study

The first major study—Hispanic America: Faith, Values and Priorities, 2012—reveals Hispanic American’s attitudes about faith, family and societal issues and gives insights into how their views will impact the spiritual, social and economic climate in the U.S. This study includes U.S. adults who are of Latino or Hispanic background. The study was conducted online and by phone for a total of 2,046 completed interviews in August and September 2012. More information about the Hispanic America methodology is available here.

The groundbreaking report Hispanic America covers a wide range of social issues, faith matters and public policy, including:

The Faith of Hispanics – Faith and religion—primarily Christianity—remain strong influences on millions of Hispanics, but they are a group in spiritual transition.

Social Views and Concerns – There are many pressing issues on Hispanics minds, from education and employment to immigration and the dissolution of the family.

Work and Vocation — Hispanics are particularly proud of their work ethic and the value they bring to the American workforce.

Money and Finances — The Hispanic community paints a picture of self-sufficiency, but many also feel isolated when it comes to personal finances.

Families — Hispanics place a high value on family, naming it as the most significant contribution Latinos make to American society today.

Children and Youth — The perceived challenges facing their youth often drive energy and frustration within Hispanic communities, which end up driving political and social agendas.

The Influence of the Bible —Hispanics are generally less engaged with the Bible than adults nationally—something that has more to do with religious affiliation (being Catholic or Protestant) than ethnicity.

Worldview — Faith is a very important component of Hispanic life and culture and greatly informs their worldview, actions and social engagement.

The Unchurched — Many unchurched Latinos express lukewarm or negative views toward Christianity and toward Christian churches in general. Disillusionment is particularly pronounced among Catholics.

Demographics and Psychographics — How do Hispanics describe themselves? Their answer depends a lot on their age, heritage, birthplace and residency.

Order a copy of the Hispanic America report now.


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  • Featured

  • Factory

    Practicing Faith

    1/3 of Hispanics qualify as “practicing Christians”

    Transforming Faith

    38% of Hispanics say their faith has greatly transformed their life

    At Church This Week

    In the last week, 40% of Hispanics have attended a church worship service

    Financial Advice

    36% of Hispanics say they would not know where to turn for financial advice

    Family Values

    69% of Hispanics agree a child is better off if he or she has married parents

    Bible Ownership

    87% of Hispanics own a Bible

    Top 3 Concerns for Youth

    Hispanics name dropout rates, substance abuse and teen pregnancy

    Charismatic Gifts

    49% of Hispanics believe charismatic gifts are an active part of world today

    Church and Youth

    21% of Hispanics say churches do “very well” at influencing youth