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Why Barna: Hispanics?


Understand one of the fastest growing audiences in America with the groundbreaking new report Hispanic America: Faith, Values and Priorities.

As the nation’s largest minority group—and one of the fastest-growing segments—Hispanics are an increasingly powerful force shaping our society. And with 84% identifying themselves as Christians, Hispanic Americans are also shaping the face of American Christianity.

With these shifting demographics in mind, Barna Group is launching Barna: Hispanics. In the coming decades, the values, beliefs, behaviors and worldview of Hispanics will increasingly affect the fabric of American life. Understanding the Hispanic audience and their impact is important for anyone interested in understanding the times and carefully engaging with cultural, sociological and spiritual trends. Research conducted by Barna: Hispanics will seek to provide ongoing snapshots of today’s Hispanic American audience and the real-life issues they are facing.

Barna: Hispanics is launching with the help of three partners: the American Bible Society, OneHope, and the National Hispanic Christian Leadership Conference.

Hispanic America Study

The first major study—Hispanic America: Faith, Values and Priorities, 2012—reveals Hispanic American’s attitudes about faith, family and societal issues and gives insights into how their views will impact the spiritual, social and economic climate in the U.S. This study includes U.S. adults who are of Latino or Hispanic background. The study was conducted online and by phone for a total of 2,046 completed interviews in August and September 2012.

The groundbreaking report covers a wide range of social issues, faith matters and public policy, including:

  • Expressions of Faith
  • Social Views & Concerns
  • Work & Vocation
  • Money & Finances
  • Families
  • Children & Youth
  • The Bible
  • Worldview
  • Unchurched Latino viewpoints
  • Demographics & Psychographics
  • Politics

Reliable, authoritative data and insightful analysis come together to create a useful tool for those who want to help shape the Church of tomorrow.

Available in both PDF and print editions.  Buy Now.

“This is one of the best comprehensive studies on our Hispanic population. I commend you for the wide scope and depth of the information.”
Dr. Fermín A. Whittaker
Former Director, CEO, California Southern Baptist Convention

See what others are saying about the Hispanic America report.